Marketing Online Ad Campaign
Place the ads
Drafts the launch plan for a paid campaign, level by level, from the ads a seat already has.
Carried by Compose, $297 a month.
The contract
- What it takes
- 5 ad copy versions and 5 ad imagesBoth come off the two recipes before it on the same seat, which write the copy and make the images.
- What it delivers
- One launch plan per campaign: structure, budget and bidding, placements, tracking and naming, schedule, exclusions, the retargeting pool, and a twenty-line pre-launch checklist scoredOn the canvas: 15 leads, 1 ad spend, 1 cost per lead and 30 retarget leads.
- Where it stops and asks a person
- Drafts only, never spends, never publishes, never creates a campaign or sets a budget in an account, never launches without a named person approving a named number, never adds a claim the upstream seats did not supply
- The rest of this seat
- Campaign design, Copywriting, Graphic design, Build the audience, Test additional ads, Ad analytics, Pause losing ads
What one lead costs, by who holds the seat
| The line | Staff | Contractor | Third party | AI agent |
|---|---|---|---|---|
| The seat, in this example | ReferralsIn-house | No seat in Marketing is held this way in this business | Online AdsAgency | No seat in Marketing is held this way in this business |
| What it costs a year | $7,952 | Not held | $2,700 | Not held |
| Leads a year | 122 | Not held | 74 | Not held |
| Cost per lead | $65.18 | Not held | $36.49 | Not held |
- Every figure is a seat in Marketing, in the example business, over one year.
- Each column is a different seat, not the same seat costed four ways. The model costs a seat at what the canvas says it costs, and it does not guess what another holder would charge.
- A seat nobody has priced carries the reason instead of a zero.